Rotary Public Image Committee 2024-25
Dear fellow Rotarians,
It is my great honor being appointed by District Governor Nigel Lo as the District Public Image Committee Chair in 2024-27, and with the support of District Govenor-elect Cassy Cheng and District Governor-nominee Jimmy Lau to continuously serve in the same position in their years of Governorship.
We support the Rotary Action Plan, our Public Image Committee is responsible for promoting the positive image and brand of our clubs within the community. The committee’s primary goals in 2024-25 are to:
- Raise Awareness: Increase public awareness of our club’s service projects, initiatives, and impact in the local community.
- Enhance Reputation: Position your Rotary club as a trusted, respected, and influential organization that is making a meaningful difference.
- Attract New Members: Showcase the benefits of Rotary membership to potential new members and encourage them to get involved.
The committee typically consists of 7 different sub-committees with over 30 members who have a passion for marketing, communications and public relations. We work closely with our club’s Presidents & other District committees to develop and execute a strategic public image plan.
By effectively promoting Rotary District 3450 and our Rotary club’s image and achievements, our PI Committee plays a crucial role in attracting new members, securing community support, and ultimately expanding our club’s reach and impact, for sure, especially work closely with District Membership team increasing our impact.
Here are some effective ways the Rotary Public Image Committee can promote the club’s community service initiatives:
- Storytelling: Develop compelling stories that highlight the impact of our club’s service projects. Focus on the personal narratives of those who have benefited from your club’s work. Share these stories across your club’s website, social media channels, and local media outlets, we provide basic storytelling training for club if act as guest speaker.
- Visual Content: Create engaging visual content like photos, videos, and infographics that showcase your club members in action during service activities. Use these visuals to generate interest and showcase the hands-on nature of Rotary service, we extend our People of Action (PoA) photo and video shooting competition with Zone 10B & C.
- Media Outreach: Proactively pitch stories about our club’s service projects initiatives to local newspapers, TV stations, and social medias. Offer club members as expert sources for interviews on relevant topics will launch through our YouTube channel from September 2024.
- Community Partnerships: Collaborate with other local NGO, Charity & service organizations, and community leaders to co-promote our shared service projects. This helps expand our club’s reach and credibility.
- Digital Amplification: Leverage our club’s website and social media channels to regularly highlight upcoming service projects and share updates on completed initiatives. Encourage club members to like, comment, and share this content to amplify its reach.
- Signage and Branding: Ensure our Rotary club’s branding is prominently displayed at all service project sites, landmarks and large-scale events. This helps raise awareness of our District & club’s involvement and commitment to the community.
- Member Engagement: Empower and incentivize our club President & their members to become active ambassadors for our community service work. Provide them with the tools and talking points to spread the word through their personal networks.
Thank you again for this wonderful opportunity from DG Nigel. I am excited to get started with my team and look forward to creating large impact to our community.
PDG Keith Chow
District Public Image Committee Chair 2024-27
