10 Action Items to Engage Younger Professionals

By PP Sammi Lam, Member of District Member Attraction Committee, Rotary Club of Homantin Hill

Younger generations prioritize experiences over possessions, empowered by technology to customize their lives. They seek meaningful engagement with organizations that create positive impact. Eager to change their communities and advance in their careers, they value mentorship and connections, offering growth opportunities to make a difference. That’s Rotary.

How can we get younger professionals to join and stay?

We must transform perceptions to attract younger professionals by showcasing our role as a modern organization driving social change. Highlight successes and embrace evolution without discarding strengths. If current operations are unsatisfactory, adjust course to align with future goals and engage new members effectively. Below are 10 action items to consider for your club.